Jem & Bea

Any new mama who’s ever struggled to find a diaper bag that actually looks like something we’d carry in real life will fall in love with Jem + Bea’s stylish, simple range of child-friendly bags. When Dominique Hughes, a former designer for the likes of Anya Hindmarch, Mulberry and Burberry, and her best friend Rebecca da Silva Lima, fell pregnant at the same time, they shared a single frustration: not being able to find a suitable diaper bag. With Dominique’s background in design, and Rebecca’s former career as a lawyer, the two knew they had the experience to launch their own brand, and so, Jem + Bea (named after two of their children) was born. Described by Vogue UK as “pretty as well as practical,” Jem + Bea’s bags are the only ones you’ll ever need as a mama.